Toward a Preemptive
A NEW BOOK FROM MATTHEW MANOS
Social entrepreneurship is almost always too late. As practitioners of social enterprise, we hold the assumption that our responsibility is to exclusively act post-crisis in order to gradually chip away at a persistent problem, or to maintain a state of peace. The art of reaction is necessary, but the expectation of post-traumatic innovation as the singular starting point for an entire industry is limiting. What if social enterprise was also responsible for preemption? What if social entrepreneurs were also futurists? This is the message of our manifesto.